It seriously feels good to write Anchorage Alaska Web Design in this blog post. We’d write it out again but Google is watching and they might think we were getting a bit too carried away.
Why does it feel so good? Because if you want to have any measure of success with your search engine rankings it’s important to regularly add new content to your site. And, in that content, you need to include specific keywords that are both relevant to your industry as well as your geographical location. So when we write out, Anchorage Alaska Web Design in this blog post, we’re increasing our chances with our own search engine rankings. In those four words, we’ve said what we’re about, and we’ve said where we do it at.
Now when we say keywords that are relevant to your industry, we do not mean keywords that you think make sense. Nope. We’re talking about keywords that your clients and audience are actually typing into search engines to find you and your service or product. For instance, a doctor might say something like, “I want people to find my site when they type in, ‘Myocardial infarction’”. While a few people might know how to actually spell that medical condition, even less will probably use that as a search term. Most people will simply type out, “heart attack” and if they are looking for a doctor in their area, they’ll probably type out something like this, “heart attack doctor anchorage”. Why? Because if they simply type in “heart attack” it’s not specific enough to provide them with good results. But if they add in a geographical location, they are more apt to find what they are looking for.
So the real key to getting found in the search engine results is to first determine 1-3 keyword phrases that you want your website to target.
And coming up with those phrases isn’t as daunting as it might sound. When we establish keyword phrases for our clients, we start by using this simple tool provided by Google:
It helps us review what people are actually typing in the major search engines.
So when we type in “Anchorage Web Design” it shows that the monthly searches across the internet equals 390. Yep, 390 people sitting at their computers using Google or Yahoo or Bing actually type in that exact keyword phrase. And if we’ve done our job well then we hope that our company shows up on the first page of the search results.
Now keep in mind that the Alaska web design industry is not as competitive as say the Alaska fishing industry. So for instance the keyword phrase, “Alaska Fishing” will be competing with literally thousands upon thousands of fishing related businesses in Alaska.
The goal of this blog post is not to explain all the little secrets and inner workings of the search engine algorithms that rank your site (Heck, like we even know all of them!). Our goal is just to give you some food for thought, and to help you not only understand some basic search engine result techniques, but to encourage you to make some minor commitments with your own site and web marketing.
Here are a few things you could do to get started:
1. Understand the most important keywords that represent your product or service and check how you are doing.
2. Add content to your site regularly that supports the fact that you should show up when someone types one of these keywords into a search engine.
3. The title of your website should include the keyword phrase that you deem most important. For example, if you go to our company site, you’ll see at the top of your browser window it reads, “Anchorage Alaska Web Design Company – Sundog Media”
4. Include the most important keyword phrase in the body text of your website.
5. Take advantage of Pay Per Click advertising – although we rank really well in some areas, we also maintain an AdWords account with Google and we pay for placement where we think we need to generate more traffic from.
6. Be patient. Even if you implement all of this, it’ll still take time for your efforts to show any sort of tangible payoff.
Let us know how we can help. We are not a company that focuses on SEO (Search Engine Optimization) but every site we build is run through a thorough best practices checklist that we’ve developed over the last 15 years.
To get started with Google AdWords simply go to www.google.com/AdWords or call 1 (877) 545 5180
We hope this article helps you generate a little more traffic to your business.
Joe Law & David Duplessis