Clear Expectations About Our Capabilities
If you want e-commerce on your website, Sundog can help set it up and troubleshoot or point you in the right direction if need be. We provide basic e-commerce services but we are not Amazon so you need to understand what our capabilities are. Experience tells us that sometimes a page on your site linking out to a secure payment processing platform such as Stripe, Authorize.net, Paypal, etc. is a viable solution but if you want to sell multiple products, a store might be your best choice.
Since Sundog’s niche is website design, we’ve chosen to partner with Shopify for client e-commerce stores. This partnership gives your store the benefit of having the coding expertise of a vast number of developers and a support group with extensive troubleshooting experience. We help you set up e-commerce and the management is a joint effort between you, us and the support community. If you already have a store such as ecwid and want Sundog to design your website and incorporate that as part of it, our team can often assist as well. However troubleshooting of any e-commerce store is always a joint effort where your team may need to reach out to their support community.
- Uptime and Downtime
With any website there are times when hosting goes down and a store or payment gateway will not be available. Both Shopify and WPEngine (website hosting) have a history of over 99% uptime. Additionally, each Sundog Website Service Plan has uptime monitoring and we strive to respond quickly if a site goes down. If you choose to receive payments online or your store goes down for a period of time, choosing Sundog means you agree that Sundog will not be held responsible for any loss of income. You accept the risk that your item(s) may not always be available for sale online. We do our best to minimize potential downtime but keep in mind that you may need to select a larger team specializing in e-commerce if:
• The majority of your sales are already e-commerce.
• Having your store go down for any period of time is unacceptable.
• Your store has a significant number of products.
• E-commerce is your main source of income.
- Time, Knowledge and Ability Limits
Sundog’s team attempts to respond to questions and concerns but we are limited by size, time and knowledge. At times you may need to reach out to the e-commerce support community or your payment gateway team. Not all needs come up during the 9am – 5pm M-F Alaska hours our team works. Our uptime monitoring means we could actually fix an issue before you even realize it occurred but with our size 24/7 support isn’t feasible. We strive to meet your needs but at times you may have to reach out to the support community.
- Product Accuracy and Sales
As the store owner, the store is your responsibility. Our team tries to ensure all information and pricing are accurate and the system is working correctly but we depend on your team to verify the information is accurate and the store is functioning properly. Store owners must also test the system and understand how it works. You or your team will at least periodically need to review the entries from the back end to ensure you are receiving orders and notices. Lastly but just as important, Sundog is not responsible for making certain you collect or charge the appropriate state and local taxes.
- Search Engine Placement
A website designed by Sundog will have an appropriate title, description, keywords, heading tags, alt labels, and keywords within the body text in such a way that search engines index them favorably but we do not guarantee search engine placement. If you desire better ranking or assistance in this area we can refer you to a company that specializes in search engine optimization or SEO.
Are We A Match?
If the above e-commerce store expectations are acceptable, Sundog could certainly be a match and here are some items you’ll want to complete.
- Product Photos, Pricing and Descriptions
Decide on how many items you wish to sell at the start. Write up a concise product name and description. Set each item’s price as well as any applicable product categories, attribute tags, linked products and shipping cost. All this is necessary for an online store. Quality photos of the items you sell is highly recommended. If you do not have the ability to take the photos and are in Anchorage, we do have a photographer on staff and may be able to provide you a photography bid.
- Free Estimate
Once you have reached this point, request a free estimate by completing this form.
We look forward to hearing about your website and e-commerce needs.