Starting April 21, Google will be increasing their pressure on website owners to be ready for mobile visitors. Sites that meet Google’s mobile friendly requirements will be pushed to the top of Google’s search results on mobile device searches. Websites that do not will be penalized with lower rankings – meaning potentially less traffic to your website.
Although Sundog has been designing and building all our sites mobile friendly via responsive design for several years now, many of our older WordPress customers websites and all HTML websites will not pass the test. Unfortunately this is just the nature of the ever changing technology.
In fact, you are not alone, much like the cobbler who’s children don’t have shoes, we have not had time to even make our own site mobile friendly. We have come up with a very good solution for customers with WordPress websites we are calling “Mobile Friendly Basic” and it boils down to installing the mobile friendly plugin called “WPtouch” as well as making sure it works well with your site. Just this last week we tackled this for the Sundog site. I want to be clear. This is a very basic solve to meet Google’s requirement. The long term, and best, approach is making your site mobile friendly from the ground up with what is called Responsive Design. We are working on a brand new site for Sundog as well, creating a new mobile friendly site with a responsive design and encourage you to consider a redesign so that you can head in this direction as well.
April 21st is coming quick and we are going to be providing our “Mobile Friendly Basic” on a first-come, first-serve basis with the goal of tackling as many as we can before the April 21st deadline.
Over the next week we will be contacting all of our customers within BaseCamp individually to discuss your options to address this change from Google.