Has it been a couple of years, maybe more since your website had a refresh? Was your site designed and built before mobile friendly was so important? If this sounds like you, then our mobile friendly conversion and design improvements project might just be perfect.
1. BRAND NEW SITE
First, you need to understand that we are not remodeling your current site. We actually begin with a brand new, modern, HTML5, custom, mobile friendly, WordPress website built on the Genesis framework. We then copy all the relevant content and features from your current site, making design and user interface improvements along the way. You will be able to view and collaborate as we work to make the conversion a success. You will receive weekly status reports until your newly converted site is launched.
2. MOBILE FRIENDLY – VIA RESPONSIVE DESIGN
The internet doesn’t just sit on your desk anymore; it’s probably in your pocket, on your coffee table, and in your lap. Like a cup of coffee, the sizes range from Venti/Grande to extra, extra small. Your converted site will be designed and built in a mobile friendly manner using (RWD) responsive web design. Our goal is to provide an optimal viewing experience, easy reading and navigation with a minimum of re-sizing, panning, and scrolling across a wide range of devices (from mobile phones to desktop widescreen computer monitors).
3. INCREASED SECURITY
The use of HTTPS is becoming more important as it protects the integrity and confidentiality of your users’ data. Google has even published that they will now give a ranking boost to secure HTTPS sites, and we could all use that! Your converted site will have a security certificate and show the key icon locked and secure.
4. WIDER DESIGN FOR THE DESKTOP
One of the tell tale signs your site is been around a long time is that it is very narrow on modern monitors. Monitors have gotten larger and resolutions have increased. Your converted site will be wider on large devices, allowing the site to display your information more efficiently and aesthetically.
5. DESIGN IMPROVEMENTS
Likely quite a bit about your site design is in pretty good shape, however it just needs to be brought up to modern standards. During this conversion we will work to improve the design, especially looking at and addressing the following:
– Increase font size
– Reduce amount of text wherever possible
– Revisit Navigation – make sure not to many buttons and well organized site map
– Ensure good call to action button
– Retina friendly / high resolution logo
– Wider for desktop monitors (see above)
– Mobile display with MENU button for navigation
– Mobile Friendly Google Map on Contact Page
– Email contact form utilizing Gravity Forms
6. FRESHEN UP THE PHOTOS
Now is a great time to refresh your photos. Professional photography make such a huge difference.
Also we have an account with Big Stock Photo and they allow us to download 5 photos per day. You can have a look and let us know if you find any you would like to add during the conversion process. See http://www.bigstockphoto.com/
7. ADD VIDEO
Now is a great time to add any videos you might have to your website. I encourage you to setup a Vimeo Pro account – https://vimeo.com/ – and upload your videos there. We are then able to embed your videos to the pages on your site you desire, and the videos can be viewed at optimum speed.
8. REVIEW/UPDATE CONTENT
The conversion process is a perfect time to look over the textual content of your site and make sure your story and information is being told in a professional and succinct manner.
9. CUSTOM GOOGLE ANALYTIC REPORTS
Your site will be setup with Google Analytics – http://www.google.com/analytics – You will receive monthly analytics reports, placing the most relevant and enlightening metrics at your fingertips. These reports are designed to present key information on overall traffic counts, geographic location, goal completions, social media and keyword success. These reports are designed to help you navigate your data in the most purposeful way.
10. QUALITY CONTROL CHECKLIST
Every site that we convert is run through an extensive quality control checklist that Sundog has developed and improved upon since 1996. We feel it is crucial to follow the best industry practices / processes that ensure a quality product. Here are just a few of the items that we address during the process:
– Link Checking
– & much more…
11. FULL SUNDOG TEAM REVIEW
Every site we convert gets reviewed by our whole team internally; we really go out of our way to make sure everything is perfect prior to launch.
Let us know if you would like to see if your site is eligible to be converted – Contact Us